Term "football"? Not sure if you mean American "football" or Non-American "football" as in most of the World ?
Do you want to measure the final foot speed at impact only?
Or foot speed vs time throughout the kick?
Is the kicking motion mostly in a single plane?
Or is it considerably in 3 dimensions like a tennis stroke?
The basic problem is that a single camera does a good job showing 2D. The video can be calibrated if the object's motion can be viewed from a camera angle so that its motion is in those 2 dimensions. This can be done in many applications such as bicycling, running, walking, etc., where the motion is mostly in one plane.
For 3D object motion, whenever the object has a velocity component toward or away from the camera, that component is not well measured by the camera, it more difficult to calibrate and often calibrations might not be possible.
I have no experience working with this flexible hose calibration technique -
For 3D calibration, the first thought that comes to mind might be to use a flexible tube and place tape on it at 10 cm spacing. After the kick arrange the tube to the kick trajectory as best you can using the video of the kick and the help of the player showing you the kick's path. Video it. You should see useful calibrations across the frame corresponding to locations on the foot's path. This approach with varying calibration scales across the frame needs more work...... It might be workable for calibrating simpler 3D motions such as kicks or baseball bat swings. To use this information to automatically produce speed calibrations, Kinovea would have to have a way to apply different scale calibrations to different frame locations.
If the plane of the kick is mostly at one height and if you have control of the site you might consider placing the camera directly above. This is a lot of trouble and has safety considerations. I find this view very informative in tennis.
Anatoly Antipin composite picture from video frames.
Use of a second video camera viewing at a right angle to get the 3rd dimension might also be helpful.
A convenient scale in some circumstances might be the diameter of the ball. Also, the length of the player's shoe.
I sometimes use the appearance and length of the tennis racket as an indicator of how tilted it is away from the camera.